Create a system to stay in
front of your past clients.
Past Client Marketing: Kim keeps your name in
front of your past clients to make sure they remember you when ready to buy and sell as well as refer you to their friends and colleagues.
Not exact matches
Because in the
past some
of these companies have actually stolen their
client's settlement money, these days they often only collect directly from you their «fee» (up
front,
of course, and usually by automatic electronic transfers from your bank account).
In legal this relates to using data analysis to have a better understanding
of client needs, whether this is spending time in their contract stack and dispute record to provide better advice, or automatically modelling what similar
clients have needed in the
past in a way that speeds up the provision
of KM services to lawyers on the
front line
of giving advice.
Thinking outside the box is one way to get yourself in
front of potential
clients, but it's just as important to continue the tried - and - true strategies that have brought you success in the
past.
Q: As the new year approaches, what are the best ways to stay in
front of clients —
past and present — as well as individual farming areas?
I think that I will write a letter to Santa asking that ORE receive a mega-sized dump truck full
of sulfur - infused coal as punishment for looking the other way in the case
of the deceptive self - promotion actions
of their bad boys and girls, and conversely, that he deliver to all
of the good boys and girls who practice the art
of transacting real estate deals in an honest, up -
front, competent, transparent, ethical, non-deceptive — read PROFESSIONAL — manner... at all times (whether they be in the money or not) many, many referrals from every single satisfied
client who has benefited from their efforts in the
past.
A monthly e-newsletter is a great way to stay
front of mind with
past clients and important referral sources without cluttering their inbox.