According to Nielsen data for the 52 week period ending August 12, 2017, the growth overall in plant - based
foods was 8.1 %, compared to the 0.2 % decline of all
food products — including bakery,
frozen foods, dairy, grocery and meat — in the same
channel.
«While the natural trend is still driving most pet
food growth in the specialty retail
channel, stakeholders need to find the right balance between «rookie» categories — like
frozen and
freeze - dried — and proven «stars».»