Understand the audiences, platforms, and revenue models that
fuel the demand,
creation, and monetization
of digital
content, including video, audio, images, text, and social media.
Given the dynamic nature
of the book industry, the challenges faced by traditional booksellers, and the robust innovation pipeline
fueling new opportunities in hardware, software and
content creation and delivery, Barnes & Noble is utilizing the strength
of its retail footprint to bolster its leadership in selling
content to drive sales across its multiple channels.