Authors lucky enough to get their names on these lists are now deemed «bestselling authors» and, once earned, that tag can
fuel marketing hype on future books in an attempt to repeat the process.
Not exact matches
Too often in football, partly
fuelled by the
hyped - up transfer
market, there is a focus on what a player can't do, rather than what they can do.
«Alternative
fuels need more than
hype to drive transportation
market.»
Supply cant meet demand so lets stop all
marketing for the product?!? really?!? I would see that as a reason to
fuel marketing and
hype for a product, not to take your foot of the gas pedal.
This would discourage a reliance on
hype -
fueled market speculation.