While food and treat products that are made in the USA — from wholesome, domestically sourced
ingredients, of course — have proven quite an easy sell for pet stores, some retailers point out that the trend has yet to reach its
full potential in other product
categories.
While she acknowledges the convenience afforded by shelf - stable freeze - dried products, Nicole Lindsley vice president of marketing for Steve's Real Food — which offers a
full line of raw frozen diets with 100 - percent U.S. - sourced
ingredients — points out that selling only this part of the
category has its drawbacks.