Not exact matches
The
dog apparel category has become ever more focused on offering
functional, yet high - style and fashionable, garments that serve a purpose.
Sales of
functional wear are being propelled by consumers who consider themselves «pet parents,» says Spencer Williams, president of West Paw Design, a Bozeman, Mont. - based company that manufactures
dog and cat
apparel, toys and bedding.
Russ Cress, marketing director for Los Angeles - based manufacturer Hip Doggie, also notes that larger - sized
dogs have been participating more in the
apparel trend, and he says the emphasis is on
functional pieces such as raincoats.
Harnesses do a great job of marrying function and style, especially vest - style harness designs that turn
dog apparel into a
functional restraint system.