Although the packaging is clean, contemporary and factual, it is also clinical, cold and does more to position the product as a modern version of
the functional meal replacement drinks the unwell and undernourished rely on, rather than a truly desirable «food» proposition in line with other contemporary food brands.
Increasingly prebiotics are being added to many types of processed foods such as commercial yogurt and dairy
drinks, nutrition and
meal replacement bars, «green foods»,
functional wafers, cereals and cereal bars as well as infant foods and formulas.