It's neither feasible nor advisable to use equity from VCs or private investors to
fund user acquisition; that is a very expensive and inefficient way to use capital in my book.
It actually launched very successfully but, as I mentioned, we were hamstrung by the app store payment delays and struggled to raise relatively small amounts of money from the banks and traditional invoice discounters to
fund user acquisition and growth.
If we can resolve some of the cash flow issue for smaller, independent developers by providing access to their sales revenues earlier, they can use that cash to
fund user acquisition campaigns during the crucial period straight after launch.
Not exact matches
The company will use the
funds to expand the team, launch new features and accelerate
user acquisition.
The company will use the
funds to launch new features, expand its team and increase its
user acquisition.
GameDevDay begins with a Game Republic event at Platform in Leeds from 3.30 pm, featuring talks from Unity's Josh Naylor on the latest innovations from the company, Matt Frenchman from PlayIgnite about mobile
user acquisition, Sam Rushton from Creative England about their previous projects and an update on the latest
funding and support initiatives, Neil Parmar from Escape Technology discussing useful software for developers, Mario Viviani from Amazon unveiling the new GameOn initiative plus Chris Taylor from Eaton Smith on the importance of GDPR rules for games developers.
«Really, for a game company starting — getting the
funding, getting the
user -
acquisition model fine - tuned, and also, the main objective is to come up with an awesome game — it's a huge challenge,» he said.
NVT will provide development, marketing, and
user acquisition funds for game developers who integrate the Nova Token platform into their games.
In the wake of controversies surrounding Russia -
funded election ads and Cambridge Analytica's improper
acquisition of
user data, Alex Stamos, Facebook's chief security officer, is said to be leaving the company by August.