Cultural nonprofits had particularly high
fundraising email open rates (23 %, compared to a 15 % average); strong click - through rates (0.58 %, compared to a 0.42 % average); and very low donation page completion rates (11 %, compared to a 17 % average).
Not exact matches
While most
email fundraising programs pay attention to the
opens, clicks, and actions taken, many organizations overlook their
email spam
rate.
Next, Karen Matheson and Eve Fox at M&R Strategic Services have prepared a report about the apparent declines many organizations have seen in the
rates at which their activist and
fundraising emails are
opened by recipients.