In October, a federal bankruptcy judge approved the reorganization of CSN Houston, the failed network jointly owned by Comcast, the Rockets and MLB's Houston Astros that was unable to
gain widespread coverage.
It chose Atlanta for a test market, and used a combination of targeted sampling, strategic seeding, influencer gifting, and a series of pop ‐ up experiences to
gain widespread social media sharing and earned media
coverage that was supplemented by a trade marketing program.