Both Danone and Nestlé have launched new strategies to promote their products — the former
gaining media coverage by claiming individuals in the UK are buying up formula to send to China thus causing a shortage in the UK, the latter taking advantage of any formula panic buying by putting its follow - on formula on prominent price promotion to increase sales.
At the same time, Danone is rationing its formula in the UK claiming it can not meet demand, which has been denounced as a strategy to
gain media coverage and circumvent restrictions on direct advertising of infant formula.
Because it can be tricky to
gain media coverage, it's not a decision to make without some research.
These book marketing tips will help
you gain media coverage, target your potential readers, and ultimately sell more books.
Not exact matches
Green, ethical companies can slash marketing costs and at the same time boost response — by forming alliances with organizations that reach their target audience, by turning customers and even competitors into brand ambassadors, and by harnessing the power of their commitment to
gain coverage in both traditional and social
media
It chose Atlanta for a test market, and used a combination of targeted sampling, strategic seeding, influencer gifting, and a series of pop ‐ up experiences to
gain widespread social
media sharing and earned
media coverage that was supplemented by a trade marketing program.
It took 9 years of campaigning to force Nestlé to change — which it announced during a week of demonstrations in the UK that
gained international
media coverage.
Danone has
gained extensive
media coverage this week by calling on supermarkets to ration its formula to customers with the unlikely tale that so much is being purchased to send to China it can not keep up with demand.
By turning attention to the activities associated with citizens — in this case, as reported by British newspapers in the context of
media coverage about migration during a politically crucial time period — I believe we can
gain additional insight not only into who counts as citizens, but also what kinds of citizens are valorised and vilified.
The two pillars which have
gained, and will continue to
gain, the most
media coverage are those around the fiscal accountability of the Scottish Parliament, namely income tax devolution, and the devolution of welfare.
In the past few weeks, SeekingArrangement.com has
gained a lot of
media attention and
coverage primarily revolving around the large number of «college» Sugar Babies who use our website as a means to fund their college education...
With just two albums to their name over an 11 - year period (1991 - 2002), they were a fairly unremarkable group, but they
gain some form of
media coverage during the mid -»90s, when Reeves opted to tour with them rather than reprise the role of Jack Traven in the widely - panned Speed 2: Cruise Control.
The great recession of» 08 - 09 has
gained blanket
coverage in just about every form of
media and it's only fitting that it now has its very own romantic comedy.
Each local school board resolution resulted in
media coverage in each city and town, and allowed local canvassers and phone bankers to
gain traction.
Last year, the inaugural competition
gained extensive
media coverage, serving as the backdrop for a nationwide television special.
From book idea inception to production and distribution, the team at Authority Publishing produces high quality book projects that can help you attract
media coverage,
gain interest with prospects and clients, establish credibility in your field, build brand awareness and much more.
From strong relationships with book reviewers across a whole range of
media, to arranging interviews and providing help on your own website, Westwind will make sure that your book
gains the most appropriate
coverage to help your book sell.
Writers who already have a strong fan base can
gain even more
coverage as their fans spread the links via their social
media sites.
Research what
media outlets such a service provider has
gained coverage in; are these outlets that the service provider owns and controls?
Research what
media outlets they've
gained coverage in; are these outlets that they own and control?
It is the biggest beat related to the Nintendo brand since we started tracking
media coverage (January 2014), but it is still way behind what Sony and Microsoft
gained for their biggest announcements in the period (usually around E3, but not exclusively, as the PlayStation Experience managed to build a lot of significant
coverage the past couple of years too).
In July 1999, the Stuckists were first mentioned in the
media, in an article in The Evening Standard and soon
gained other
coverage, helped by press interest in Tracey Emin, who had been nominated for the Turner Prize.
The Stuckists
gained significant
media coverage for eight years of protests (2000 — 2006 and 2008) outside Tate Britain against the Turner Prize, sometimes dressed as clowns.
Young British Artists - YBAs, Britart (1980s) This UK group, consisting of numerous painters, sculptors, conceptual and installation artists, many of whom attended Goldsmiths College in London,
gained huge
media coverage for its shocking artworks.
«To Gavin [Schmidt] and the other alarmists, it appears, a piece that is fair and balanced can make no mention of any other opinion except that carbon dioxide is causing global warming and action is needed now and will deliver
gain and no pain, something the one sided
media coverage has gotten them used to over the years,» D'Aleo wrote on January 13, 2009.
Dr. Gayle Porter, Ph.D., Associate Professor of Management at the Rutgers University School of Business in Camden, NJ,
gained extensive
media coverage recently with her prediction that employees will start suing companies for grinding work schedules that compel them to remain tethered to their Blackberries and cell phones 24/7.
Firm partner Jeffrey H. Lipe focuses his practice on Chicago products liability defense, and has
gained extensive
media coverage in high profile products liability cases.
Multiple disclosures mean revelations
gain momentum and
media coverage.
While many marketing professionals can suggest ways to
gain visibility - speaking, publishing,
media coverage - we actually make it happen.
When bitcoin first
gain a certain level of
media coverage, lawmakers and regulators were quick to warn citizens about the risks of dealing in digital currency and often linked bitcoin with the criminal underworld due to the decentralized and pseudo-anonymous nature of bitcoin transactions.
Collaborated with a cross-functional
media team to
gain coverage for the 446th AW C - 17 flyover before the Seattle Seahawk's Military Appreciation game, which resulted in exposure to nearly 565,000 potential television and NFL website viewers.
Over the past year, HomeUnion has
gained notoriety through its public relations initiatives, resulting in a record - breaking volume of
media coverage in 2016.