Yes, you can send out press releases, postcards, and
galley letters.
Along with your book ARC and
galley letter, you might want to consider sending a promotional gift basket to call attention to your book and to say «thanks for reading.»
When a traditional publisher sends a copy of a new title out for publicity, the book is almost always accompanied by a «
galley letter» written by the book's publicist.
Like a query letter,
your galley letter should include a brief description of your book.
Remember: sending
your galley letter with an ARC is the beginning of your efforts to promote your self - published book, not the end.
A galley letter is the book publicity key that can open the door to get someone to genuinely consider reviewing or stocking your book.
As important as galleys are, the accompanying
galley letter is equally important.
Not exact matches
Publishers plan for this by creating
galleys (online or printed final versions of a book, usually in black - and - white), which they can send along with a pitch
letter to their editor contacts at media outlets.
Describe the highlights of your marketing plan in your cover
letter, or on the bound
galley itself.
Knowing how to construct a
letter that helps sell your book to the media (what to include and the overall structure) can help get your
galley / book get noticed and, ultimately, get media coverage and stocked by retailers.