Those who thought that the dress, worn
by the mother of a bride at a wedding in Scotland, was photographed in a shadow likely saw the
garment as gold and white;
by contrast, those who thought it was illuminated
by artificial light were more likely to see it as black and blue.
Among those who saw it in a shadow, four out of five participants believed it to be white and gold;
by contrast, only about half of participants who did not see it in a shadow saw the
garment bearing these colors.