Before hiring a book publicist to
garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing.
How do
you garner book publicity opportunities without persistent outreach to radio show producers and radio show hosts, though?
Not exact matches
The U.S. Army Alpha and Beta test results
garnered widespread
publicity and were analyzed by Carl Brigham, a Princeton University psychologist and early founder of psychometrics, in a 1922
book A Study of American Intelligence.
But, just as
book publicists (and authors and publishers who are conducting
book publicity campaigns) give away
books to
book reviewers (and producers, editors, journalists, and bloggers) to
garner book promotion opportunities, it makes sense to directly give
books away to your intended readers via
book giveaway or contest.
But, after seeing the
book publicity opportunities recently
garnered by Gary L. Stewart, author of the new
book, The Most Dangerous Animal of All: Searching for My Father... and Finding the Zodiac Killer, this
book publicist has to wonder about that.
Leading up to that, after
garnering experience as the host of two cable television shows (The Teen Report & The College Report) in San Antonio, reporting for her college newspaper and producing for her college TV station, and working with NBC - TV in Dallas, Marika spent seven years leading the
publicity team of an Austin - based
book publicity firm.
We only agree to do marketing and
publicity for
books that we believe have a reasonable chance of
garnering positive attention.
That's why, despite the fact that traditional
book reviewers should probably have changed their submission requirements long ago, when the technological changes in
book publishing shortened the
book production schedule so much, it's still impossible for
book publicists (and for authors who are conducting
book publicity campaigns) to bypass the rules and
garner traditional
book reviews without having at least three months» lead time.
Pessl's writing, her $ 500K + publishing deal and her fetching author photo combined to create a perfect storm of
publicity around the
book, which
garnered mixed reviews, but all - around high marks for ambition.
HIGH - DEMAND BACKSTORY: As the only child of Bill and Hillary Clinton, Chelsea has been in the limelight most of her life, and her
book promotion will no doubt
garner tons of
publicity.
But used properly they are certainly an effective tool for
garnering major
publicity and getting your
book in front of members of your target audience quickly and relatively easily.
You have some calls to make, interviews to set up — and free
book publicity to
garner for yourself.
And it's especially difficult to watch prestigious newspapers morph into something altogether new... but to deny those changes, or to hope it won't affect any other newspapers, is to jeopardize
book promotion campaigns and the possibility of
garnering as much
book publicity opportunities now as you did in the «old days.»
Now for the bad news: the amount of
book publicity that Morton's
book has
garnered far outweighs the enthusiasm, and the respect, that the media is showing for the
book and its author.
Imagine if the discovery of one of your lost manuscripts
garnered that much
book publicity.
So if you're struggling for
book publicity opportunities, you know now what you have to do to
garner those media interviews and
book reviews.
Reviews from
book bloggers are one of the best avenues for self - published authors to
garner publicity and make sales.