It provided fun but at the same time,
gathered personal data of users along with their friends and family.
Not exact matches
These articles revealed how Cambridge Analytica obtained access to the
personal details and lifestyle preferences
of over 50 million
users by using a team
of academics to
gather the
data under the guise
of scientific research [NY Times, The Guardian].
Evidently finding a way to close down the legal liabilities and / or engineer consent from
users to that degree
of murky privacy intrusion — involving pools
of aggregated
personal data gathered by goodness knows who, how, where or when — was a bridge too far for the company's army
of legal and policy staffers.
A personality research app he created
gathered the
personal information on 270,000 Facebook
users, as well as
data on those
users» friends, amplifying the reach to the tens
of millions when it passed that
data to Cambridge for a voter targeting scheme.
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Those complaints included charges that Facebook Ireland violated EU law by keeping records
of «pokes» even after a
user has deleted them, collecting
data on non-Facebook
users as a way to create «shadow profiles,» performing automatic tagging,
gathering personal data via «Friend Find,» retaining records
of deleted posts, retaining copies
of deleted chat messages, retaining copies
of deleted friends, and many others.
CA has been called out for borderline ethical use
of personal Facebook
data, such as covertly
gathering «likes» to predict the attitudes and beliefs that Facebook
users might share unknowingly.
In March, media reported that the Cambridge Analytica consultancy firm had
gathered the
personal data of 50 million Facebook
users without their permission.
CA has also been accused
of a
personal data breach on Facebook,
gathering data of up to 50 million
of the social media platform's
users.
Scientist Aleksandr Kogan, whose app was used to
gather personal details from millions
of Facebook
users, now at the centre
of the Facebook / Cambridge Analytica
data controversy, says he is being «scapegoated» #r4today pic.twitter.com/JpEEZ4u 1eP
The revelation came weeks after the disclosure
of the Cambridge Analytica scandal, wherein
personal data of 77 million
users was improperly
gathered and misused by the political consultancy firm, who reportedly also helped Donald Trump win the US presidency in 2016.