Sentences with phrase «gathering vast quantities of data»

SCL's main offering, first developed by its affiliated London think tank in 1989, involves gathering vast quantities of data about an audience's values, attitudes and beliefs, identifying groups of «persuadables» and then targeting them with tailored messages.

SCL's main offering, first developed by its affiliated London think tank in 1989, involves gathering vast quantities of data about an audience's values, attitudes and beliefs, identifying groups of «persuadables,» and then targeting them with tailored messages.