In
general SEM (search engine marketing) includes all
actions needed in order a website to be advertised, in search engines sponsored results when a user searches specific
keywords.
Keywords: Torts, Defamation, Libel, Concerted
Action Liability, Vicarious Liability, Damages, Standard of Review,
General Damages, Hill v. Church of Scientology of Toronto, [1995] 2 S.C.R. 1130, Aggravated Damages, Punitive Damages, Whiten v. Pilot Insurance Co., 2002 SCC 18