I'm not referring to
general keywords like team player, oral communication skills, etc..
General keywords like the university name, qualifications, skills sets, achievements and technical knowledge should be added.
In the earlier information gathering stage,
general keywords like «franchise opportunity» and «home - based business» favorably target people seeking a lay of the franchise market.
Not exact matches
As a
general rule, the long tail
keyword is the complete opposite of the «head» terms,
like shoes.
Social listening tools can be programmed to send out alerts whenever specific
keywords (
like your company name) or
general information (industry related news) is posted online.
Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to
general marketing
like writing press releases, product and service descriptions, or even your positioning statement.
In
general, consumers should seek out brands that specifically tout use of 100 percent recycled materials with a high percentage (40 percent or more) of post-consumer waste, and not just
keywords like «green» or «eco» on their labels, which may be misleading.
A
keyword like «lawyer» that gets millions of inquiries a month on Google will not serve your law firm because it is too
general.
These are more specific versions of
general keywords,
like in the example above.
As
general rule,
Keywords phrases that are clicked earlier in the conversion path (often generic terms) tend to behave differently that
keyword queries later down the conversion path (
like branded terms).
High volume
keywords like «part - time,» «nurse,» and «truck driver» and location - based searches with no
keyword indicate that mobile job seekers are nearly identical to those who search on a desktop and reflect the
general population of job seekers.
I preload
keywords — can be
general terms
like «recruiting» or specific to a job title — and receive recommendations of people to follow.
But wait, it's not just about
keywords in
general like accounting or website design.
For example, accountant resume may have
keywords like:
General Ledger, Accounts Receivable, Accounts Payable, Payroll, Reconciliations, Tax Accounting, Profit and Loss Statements, etc..
Words
like real estate, homes, buy and Realtor are good
general add - on choices for any real estate company trying to formulate long - tail
keywords.