The Explorer's advertising will be geared around four major themes: safety and security; quality; interior
room; and features and benefits, said Stephen Lyons,
general marketing manager of Ford Division.Lyons told reporters attending the 1995 Explorer preview at the Vermejo Park Ranch that Ford expects sales to increase to 400,000 to 425,000 units in 1995 due to the addition of Explorer production at Ford's St. Louis assembly
plant.