Because that 20 percent is where you'll get the
biggest bang for your sales and marketing
buck, says Perry Marshall, president of Perry S. Marshall & Associates, a Chicago - based company that consults both online and brick - and - mortar companies on
generating sales leads, web traffic and maximizing advertising results.
The homegrown, do - it - yourself programs we created at virtually no cost consistently
generated more interest from qualified buyers than the
big bucks programs that the «professionals» were running for us — and resulted in millions of dollars in sales.