A generic search like «marketing professional» has too many records in the results.
Or, if you don't really care about exactly where you'll go, you can do a more
generic search like «beach» or «Europe».
Not exact matches
(The actual «most popular» list would be pretty boring, Google says, because it wouldn't change much: We
search for
generic stuff
like «weather» and «Google» year after year, although I'm convinced that this list is more interesting than the
search engine is letting on).
Search for hashtags
like #amwriting, #amediting and #fridayreads to engage in community - wide topical posts, and don't forget
generic hashtags
like #author, #pubtip, #writelife, #SFF, #YA, etc..
Instead of simply
searching for a
generic term
like «book cover designer» try a more targeted
search specific to your needs
like «romance novel cover designer» or «book cover design and reasonable rates».
If your domain names include your town or city, areas of professional interest, a few
generic terms
like «vet,» «veterinary» or «animal,» then your domain name most likely will be at or near the top of the list of
search results on Google.
Businesses will often
search for what they're looking for in Google, pick out three or four freelancers or agencies that they
like the look of and then fire out
generic emails with a very vague brief and request for prices.
For instance, if you have a broad match term in your keywords
like «corporate lawyer,» someone who
searches for the
generic term «lawyer» may still see your ad.
While I
like that Fitbit's app has comprehensive calorie listings from dozens of national chains, trying to
search for a
generic term, such as «pizza,» turned up a list of more than 100 results.
Subscribe to Tim's Strategy — Ideas for Job
Search, Career and Life by Email I also
liked the comments from Jim Todd who separated general (or
generic) «recommendations & # from more targeted (or specific) «references & #.