Getting a story about your wine brand published in a trade publication is about more than just having a great story.
My dad's
got some stories about Pokey, about drag racing and all that, but that's was a big one for me personally.
So everyone's
got a story about a home birth going wrong, I've
got a story about it going right and fine.
These attention -
getting stories about cancer immunotherapy underline the vast career opportunities in academic, clinical, and industry research for those entering this field.
Got a story about a social dating service, or a D.C. dating tip or rant?
We get stories about the grueling filming experience, acknowledgement of actors and their other work, and Arnold Schwarzenegger impressions.
In his place,
we get a story about Kasper Cole, a Brooklyn cop who happens to find Black Panther's suit.
This week on the Radar, we've
got a story about the year to come and all the awesome games that'll be coming with it, a gift guide to the best gaming action figures out there, and 15 games that'll give you your money's worth and then some.
I still don't find the source where
you got the story about submarines surfacing in open water in the Arctic Ocean in the 1930s and 1940s.
Not exact matches
In between all the
stories about drug use, police surveillance, and city councillors
getting tackled by the mayor, there have been a few reports of otherwise innocent businesses
getting swept up in the Ford scandal.
The recent Bloomberg
story about child labour in Burkina Faso is difficult to
get through.
«We started
getting complaints from users
about seeing too many political
stories shared by their friends, probably due to all of the Trump - related scandals,» says Jonathan Abrams, Nuzzel's CEO and co-founder.
So I think it's a really tough seat and for me, it's really more
about how you work with your business partners, how you share the data, how you
get on key messages, consistently tell those
stories, and how you put bravery out there and really drive the agenda of the company forward.
Five Mile Longboards has quite the success
story so I thought I'd take the opportunity to ask
about getting started in manufacturing.
He's
got a little
story about his pal the ski instructor who knows that the secret to
getting a good tip and repeat business is taking students 10 percent beyond their comfort zone, no more.
But to do it in a purposeful and fun way that still created brand engagement but it ultimately drove to conversion — because we drove a million and a half people to our site and we were able to tell deeper product
stories and
get them to think
about our brand in a very different way.
«As for the coverage, he doesn't
get involved in it at all — not what
stories to do or what not to do; he doesn't comment on any
stories, including
about Amazon, he just doesn't,» Marty Baron, executive editor of the Washington Post, said Thursday at an annual dinner for Columbia University's Knight - Bagehot journalism fellowship.
«So every piece of press we
get is either a regurgitated press release or a
story about how we screwed over some grandmother in Topeka followed by «Amazon did not respond to a request for comment.»»
In my previous job, I remember front section editors asking me to report on a
story about children in Ontario supposedly
getting sick from the Wi - Fi in their schools.
The boycott is a cautionary tale
about the risks entrepreneurs take, and it's also a marketing lesson
about knowing your customers, and
getting in front of the
story you tell
about your brand.
Hoover says that, unlike at the big tech websites that have to do the work of researching and writing
stories about new products hitting the market,
about 3,000 whitelisted Product Hunt curators simply post a link to a product's landing page, so products
get publicity faster.
Thanks to the Facebook - owned platform
getting serious
about attracting businesses, and launching exciting features like live video and Instagram
Stories, a lot of brands are going to start promoting themselves on «the gram.»
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We also
get a lot of messages and inquiries
about things that we've posted or shared especially now with
stories too because there's that interactivity and that back and forth.
We didn't
get our
story out early, and there was misinformation
about who our company was.
«I've
got a conviction
about him that I don't
get very often,» he told the Chicago Tribune (registration is required to read the
story) back in 2005.
If you followed tech news in 2012, it was impossible to
get away from
stories about company X suing company Y for supposedly infringing on its patents.
«Sharknado had 13 times more tweets - per - viewer than one of the most tweeted -
about shows on TV,» the
story said, but it
got less than a fifth of the viewers.
I've
got a
story in the new issue of Canadian Business magazine
about the rise of cloud gaming — or online services that act much like Netflix do in that they sell streaming access to the same sorts of video games you'd find on your Xbox or Playstation.
Finance Minister Bill Morneau insists he
got into politics to help people, and I have argued that he has a decent
story to tell
about the state of Canada's economy.
Take that recent
story about the interns that
got fired, for example.
Everyone has heard horror
stories about Airbnb» ers
getting stiffed by unscrupulous hosts.
If you bring five people together, you'll
get five different
stories about what went wrong.»
The best way to
get better press for your business is to pitch a
story instead of just asking a journalist to write
about your business.
Landing a major customer: Describe how you changed your sales process to allow you to compete with heavy hitters in your industry; share three
stories about major sales that
got away and what you learned from failing to reel them in; detail the steps you took to quickly ramp up capacity while ensuring current customers were still taken care of.
After all, inevitably problems come up that create dramatic
stories about why things aren't
getting done.
I
got some great responses to my recent column on the subject, and I'm always eager to hear
about more of these
stories.
I
get hundreds of «press release»
story pitches every year and I've probably read
about 30 of them, and written
about maybe five.
There are many more fascinating
stories out there
about individuals who just started with something and
got better as time and practice went on.
A New York Times
story about Amazon as a workplace
got such a big response because we all secretly feel the same thing is happening to us.
IT»S easy to
get excited
about what's happening in the fast - moving world of currency values but it's wrong to describe what's happening as a «war», because it's not; what's going on is simply economics at work, and it's telling a
story of changes in the wealth of nations.
«Selma» is a
story about the fight for equal rights and the many paths people took to
get there.
To
get a flavor of The Ledger, check out our inaugural
stories published here this morning (and in Fortune's Sept. 1 issue): Jen Wieczner's «The 21st - Century Bank Robbery,»
about the digital crime spree targeting cryptocurrency exchanges like Coinbase, and Robert Hackett's «Blockchain Mania!»
Talk to them
about how they've worked with customers to
get their
stories out, and ask them for specific examples of creative campaigns they've executed in the past.
Far too often startup teams bury their
story in their
about section or they forget to
get it up anywhere at all.
«You hear
stories about realtors
getting attacked and killed.
He said in the interview that he is so determined to
get his side of the
story out that he is writing a book
about what happened at the investment bank although he does not yet have a publishing contract.
The truth: If you read biographies or
stories about the world's most successful people, you'll hear over and over again that they
get up at INSANE hours like 3 and 4 a.m. to start working.
Invariably, when we tell the
story of how the band survived 10 years in the New York and New Jersey bar scene while struggling to
get a record deal, people want to hear war
stories about shady club owners and how we dealt with the implied «mob scene.»
Indeed, while talking
about storytelling for businesses, the question I
get asked most often is: «what
story to tell?»