If you can
get exact match keywords right, you will probably find that the people who find their way to your site via broad and phrase match keywords are likely to be persuaded to be interested in your product.
Not exact matches
In the past,
keyword stuffing and unnatural sounding
exact match phrases worked well to
get pages surging to the top of search engine results.
Exact -
match domains used to
get very high visibility for particular
keyword searches.
Use the
exact keywords as they appear in the job description,
matching plurals, tense, or verb form in order to
get the best
match rate.