I'll raise you one Bofa: lots of women, myself included, know before they give birth that they do not intended to EBF (gasp) and actually appreciate
getting free formula samples in advance.
Not exact matches
I think that while there may be a small percentage of «on the fence» women who might be swayed by a
free formula sample, the fact is that the majority of women who aren't that interested in breastfeeding aren't going to stick it out when the going
gets tough anyway and the
formula companies can hardly be blamed for trying to grab up this segment.
Over the last few days we have been showing a few examples as to what we mean by their tactics such as - Excluding breastfeeding off forms when they ask about the way the baby
gets fed,
formula samples being sent to homes that never even signed up, Hospitals giving mothers
formula samples even after they explicitly state they will be breastfeeding, Changing some words on the can to target breastfeeding mothers to buy their
formula, I even tried calling into the «Lactation service» they offer for
free and pretended I was having trouble with supply so asked what I should do.
Those who do plan on
formula feeding often times opt to sign up for
free samples from the
formula companies themselves or
get some from the doctor / hospital.
So apparently, those people who are not sufficiently big on breastfeeding, and would like to
get some info (or
free samples or coupons) from the
formula display, are suddenly going to think breastfeeding is great because some breastfeeding mom blocked their way to the display?
While I did receive a ton of
formula coupons and
samples, at least I
got a great manual pump for
free!
In the 26 years since
formula companies began advertising in American consumer media, their job has
gotten tougher: There's been a continuing increase in both breast - feeding itself and breast - feeding support in «baby - friendly» hospitals, where there is a marked dearth of
free formula samples.
Do you
get all those
formula coupons and
free samples in the mail, too??
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