Why most authors and experts fail to make the leap from just
getting local publicity to scoring big - time national media coverage.
Not exact matches
Local and regional magazines and newspapers, as well as specialist B2B publications, dedicate a certain number of column inches to locally based businesses so
get in touch with the right press contacts and exploit this for free
publicity.
On the investment side, while the detention of Canadian investors John Chang and Allison Lu for commercial disputes with politically connected counterparts in China has
gotten most of the
publicity, other practices, such imposing technology transfer requirements on foreign investors, targeting foreign over
local firms in enforcing environmental rules, and denying reciprocal treatment of investments in resource projects, banking, telecommunications and professional services are also cause for serious concern.
In the past 48 hours, Eliot Spitzer has appeared on just about every
local television and radio show to promote his eleventh - hour bid for New York City comptroller, but the comeback candidate may have a problem that
publicity alone can't fix:
getting on the ballot.
If you make a promise to fight an important
local campaign then betray it after you
get selected, you are likely to have a very bad relationship with your volunteers, and probably
get some bad
publicity.
Dusting off a bawdy accent with the best of them, Miranda Richardson has a generously showcased part as Jeff's hard - drinking mother, who
gets carried away with all the
local - hero
publicity, and books him a guest spot on Oprah without asking.
Caputo - Pearl called the $ 20,000 grants a «cheap - as - you - can -
get publicity stunt» compared with the many millions poured into
local charter - school expansion.
It's really tough to
get national
publicity, but your book sales will perk up even if you
get local or regional
publicity.
Your best bet for
getting early
publicity for your book will be from
local newspapers, libraries, radio programs, and independent bookstores.
This will help to
get your name and face known, especially in the
local papers and, for a relatively short amount of your time, give you free
publicity.
This will
get your name and face known, especially in the
local papers and, for a relatively short amount of your time, give you free
publicity.
(Hey, you just might
get the
local news to make a story out of it for extra
publicity.)
On the subject of
publicity — the first step in
getting people to read your book and stores to stock it — Rachel F. Elson says we should «call the
local media, and submit excerpts to magazines and newsletters.»
What Ehline is willing to provide would be analogous to a professional tennis champion helping and mentoring an up and coming 17 year old junior champion become a pro and only asking in return his help in
getting some
publicity in the
local newspaper.
The media outlet and the CLE provider work in symbiosis — one
gets content, the other
gets publicity — and neither benefits from spoiling that relationship (cf:
local cinemas and community newspapers).
Companies ranked on national and
local Top Places to Work lists
get free
publicity and validation for external messaging and are less likely to have trouble attracting candidates.
In addition, each winner receives national and
local publicity, which generates additional donations and inspires new volunteers to
get involved.
Get free
publicity by being the subject of a profile piece in your
local newspaper.