A publisher might be able to
get the book into a bookstore chain, but the day to day marketing falls on the author's shoulders.
Not exact matches
It's
got me
into bookstores all over the country including B&N,
Books - a-million,
bookstore chains in Michigan, and more.
We've shared in a past episode this season what it takes to
get your
book into independent
bookstores, but what does it take to
get your
book into a
chain store?
This is a huge paradigm shift for publishers, who have typically taken a business - to - business approach to sales and marketing, pitching their list to key agents within the industry supply
chain; primarily sales reps who stood the best chance of
getting their
books sold
into bookstores.
And anyone can
get their
book into the order system at all the major
bookstore chains.
Publishing houses don't of course keep their publications of the premises but employ a
chain of companies to
get the
books into bookstores.
Publishers had the ability to
get books into bookstores through their supply
chain; however, booksellers could return unsold
books the publisher... a rather strange business model.
Indie booksellers don't have the buying power of the major
chains, and indie authors often don't have distribution or a way to
get their
books into physical
bookstores.
That's assuming you can
get into bookstores at all: most indie shops will only take self - published
books on consignment, and big
chain stores won't stock them, period.