However, I would be remiss if I didn't bring up one issue that almost every industry
giant I spoke with mentioned: The fact that the
baby boomer generation (born 1946 — 1965) is aging, and that
generation is the current dominant pet - owing demographic.
Baby boomers are expected to enter retirement with less savings and more debt than previous
generations, and a new report warns that will bring some housing concerns for this
giant generation of home owners.