For example, Google
gives you keyword data for AdWords campaigns, but does not give you this same data for SEO in Google Analytics (yes, they give some data in Search Console, but it's simply not the same).
Not exact matches
In a recent UK SEO conference, BrightonSEO Rob Kerry
gave a talk outlining how PHP can be used to reclaim organic search
keyword data.
Data was retrieved from
keyword search tool Google Trends, which provides an index value for the volume of searches for any
given keyword.
You can then click on the «
keywords» and it will
give you the
data as I showed you in # 2 above, the
keyword rankings for the post or page itself.
You'll notice that they also
give you a nice list of related
keywords, ppc
data, price estimates, and bidding info just above their Adwords Ad
data.
The # 1 search engine in the world just
gives away fantastic trend
data... yet most people still don't use it for
keyword research.
This
gives you just enough
data to get started building your
keyword prospect list, but to really make this comprehensive (and I recommend the shotgun approach when doing
keyword research — starting with a large population of targets and narrowing it down based on specifics) you need to leverage a few other tools.
It very quickly (through use of tabs)
gives you access to
data on PPC ads, related
keyword phrases, your paid and organic competitors, and my favorite; misspellings!
Fire up what ever your
keyword tool of choice is, for this post I'll be using Term Explorer, mostly because it
gives me practically unlimited relevant suggestions (up to 90,000) but it also provides all the search volume and competitive
data I need to get started.
This
data will
give marketers at least some indication of which
keywords are the most useful.
Keyword ideas
gives a raw list of suggestions with their associated volume and bid
data, while Ad group ideas groups these terms by common phrasing and
gives aggregated metrics for the entire group.
This competition analysis screen
gives you information related to the title, subtitle, author name, age,
keyword data, review
data, price and sales
data, for each book ranking for a particular idea
keyword.
As you probably know, Google Analytics now hides most of your traffic
data under Not Provided label and to
give you a substitute to this important
data, Rank Tracker uses a special formula to calculate your
keyword traffic stats with up to 91 per cent precision.