This multi-year agreement reinforces both Marvel's position
as one of the leading
global entertainment brands and the number one comic book publisher in the world, while also bringing its unparalleled library of popular characters and acclaimed stories to the widest
possible global audience.
Hoerdt also said the game's location will be key to attracting
as broad an
audience as possible around the globe: «It will be located in a fictional place in the US because we think that today, to establish a new brand with a western
audience, it helps to win with the US market, so part of the choice [in setting] is having this
global worldwide
audience in mind.