Sentences with phrase «global brand marketing»

«We're playing homage to what is said to be the greatest Super Bowl ad of all time,» said David Polston, corporate vice president of Global Brand Marketing at Motorola.

The intent was to provide the lineup with «a consistent look,» according to George Murphy, senior vice president of global brand marketing for DaimlerChrysler.

«Combining four - door convenience with Wrangler's unique open - air design and unmatched off - road capability, the all - new 2007 Jeep Wrangler Unlimited is the only four - door convertible on the market,» said George Murphy, Senior Vice President — Global Brand Marketing, Chrysler Group.

Then came Nikki Neuburger, a vice president in global brand marketing for running, who was a driving force behind the Nike + app.

And at least on departing high - level executive, Nikki Neuburger, formerly a vice president in global brand marketing, wrote Parker a detailed letter describing the problem and explaining that it had driven her to leave.

«In the old days, we would just show you an ad about people traveling to a destination,» says Vic Walia, VP of global brand marketing at Bellevue, Washington - based Expedia.

We are also seeing a trend where consumers increasingly value the importance of traceability when making their choices,» said Pascale Meulemeester, Vice President, Global Brands Marketing.

You might start as a commercial graduate trainee moving between sales and marketing, and progress to become a brand manager, ultimately progressing to become a global brand market manager and ultimately to become a marketing director for a particular country.

Not exact matches

According to a leaked memo obtained by BuzzFeed, an Australian agency owned by the global advertising giant Omnicom — which handles advertising and marketing campaigns for all of the major Fortune 500 brands including McDonalds and Apple — has advised its staff that many of the firm's clients are asking that their ads not appear on Breitbart.

Quirky brings at least three brand new consumer products to market each week, by enabling a fluid conversation between a global community and Quirky's expert product design staff.

The brand is throwing everything it has behind the new shoe, and the campaign for the shoe was the biggest and most expensive marketing campaign the brand has ever done for a product, Adrienne Lofton, Under Armour's senior vice president of global brand management, told Fast Company.

The luxury fashion brand Burberry announced Monday that it is teaming up with Coty, one of the world's leading beauty companies, to grow its presence in the global beauty market.

Burns» extensive global digital marketing experience will help Mountain Hardwear redefine how an outdoor brand communicates and connects with its audience in this new digital age.

RICHMOND, Calif. --(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM) today announced the appointment of Snow Burns to serve as Global Vice President of Marketing for the Mountain Hardwear brand, effective April 16, 2018.

On a per - sale basis, the Jeep brand is almost certainly far more profitable than FCA's global mass - market Fiat brand.

Formerly based in Portland, Ore., as vice president of North American brand marketing, Liedtke moved to Germany in 2006 and last year became global head of the brand, a huge step up.

The company's sales were fueled by strength across global markets, in both footwear and apparel, calming some nerves that the brand is losing its footing.

«This means that the Shenzhen - Connect opens up a brand new investable universe to global investors who have been able to monetize these fundamentally - exciting growth stories only in offshore markets like Hong Kong and the U.S.»

«With Dunkin' Donuts» unrivaled donut heritage, the Croissant Donut platform will allow us to bring even more new and exciting flavor options to our fans,» John Costello, Dunkin' Brand's president of global marketing and innovation, said in a statement.

«With our global brand and broad reach into consumer and commercial markets worldwide, HP can help startups bring product to market, build their business and scale in the global marketplace as they grow.»

«Mexico's middle class is looking for better, high - quality brands from the Canadian market,» says Colin Robertson, vice-president of the Canadian Global Affairs Institute.

Lagnado oversees the global marketing, menu, and customer insights for McDonald's, where she manages the brand on a global scale.

Valued by Forbes at US$ 4.8 billion, it ranks among the world's most powerful consumer brands; with an estimated US$ 3.3 billion in 2012 revenues, Gatorade controls almost half of the global sports beverage market.

As with other online applications, Web - based fax gives people the flexibility to use the service from anywhere, says Mike Pugh, senior vice president of marketing at a href = «http://www.j2global.com"> j2 Global Communications, which runs eFax, eFax Corporate and a handful of other Internet - based fax brands.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

«Nike's brand investment, innovation levels and extensive global distribution network should allow further market share growth, often at the expensive of local competitors,» Goldman Sachs said in a recent note.

Just before this year's Super Bowl, I asked David Sutton, president and CEO of TopRight, a transformational marketing firm that represents Global 2000 brands, to name the best Super Bowl ads of all time — and to explain why they were so exceptional.

Weber will be based out of EBTH headquarters in Cincinnati, OH, and will oversee all marketing initiatives across the company, including digital strategy, expansion initiatives, advertising, and customer acquisition, with the chief responsibility of driving profitable growth and global brand awareness.

Here are a few simple techniques to use content marketing to boost your personal brand and extend your reach and visibility in the global online space.

Europe is the home of global brands, from carmakers such as French manufacturer Citroen to Italy's Fiat and Germany's scandal - hit Volkswagen to giants of the luxury and retail market.

Lee Applbaum, global chief marketing officer at Patrón Spirits, believes virtual reality paves the way to opening up a dialogue about how most anything is intricately produced, particularly for brands that are interested in a high level of transparency.

At the same time, the company also decided to make a much more concerted foray into the global children's entertainment market, setting up a stand - alone division in Los Angeles with a mandate to create TV and digital content to work alongside the company's portfolio of toy brands.

While additive - free, non-GMO, organic brands are killing it at specialty - foods stores, these innovative companies often lack the financing, marketing muscle and global distribution to go head to head with traditional brands in supermarkets.

Changes in the US market could also have global effects, especially when commitments by US brands apply to their international businesses.

Layer in the global nature of the job (imagine branding a product or a company in 180 countries) and one can see why today's chief marketing officer needs to be a creative, tech - savvy internationalist.

They go from marketing their local business to competing with large national if not global brands.

Instead, Coastal's export approach, born of its acquisition strategy, is to develop a brand presence rooted in a particular geographical market while leveraging the cost advantage of the firm's global purchasing and distribution back end.

«Programmatic has expanded rapidly and it's no surprise that the market and mechanisms that big brands use to spend through this channel are evolving,» said the WFA's global media and digital marketing lead Matt Green in an emailed statement.

If it continues with its own brands of protectionism, it can not expect to be permitted to gain access to global markets.

It ranks among the world's top public restaurant brands with its global enterprise of more than 11,250 stores in over 75 international markets.

He pushed Cadillac in a more overt, luxury brand direction, going so far as to relocate its sales and marketing operations to New York City to be close to the pulse of global luxury trends.

«I am thrilled that this world - class group of executives will join me to further strengthen our iconic brands with our industry - leading go - to - market strategies, innovation pipeline, and global infrastructure.»

«The accelerating popularity of Peppa Pig in China is testament to the brand's universal appeal and shows us what incredible growth is possible when the Chinese market gets behind a brand,» said Andrew Carley, executive vice-president of global licensing, family and brands at Entertainment One.

Reebok will continue to be a global marketing partner of the NBA and will maintain the ability to create NBA branded footwear.

«HootSuite's goal is to empower people and brands to reach global markets using social media — to help them connect, inform, and succeed like never before,» says Ryan Holmes, CEO of HootSuite.

She is responsible for invigorating the company brand and expanding the effectiveness of global marketing efforts.

Snow Burns is coming on board as the global vice president of marketing and will be responsible for all aspects of the brand's integrated marketing strategy.

The Johnson campaign was the company's most expensive, according to Adrienne Lofton, senior VP for global brand management marketing.

What does social media really do for a brand, especially when that brand isn't one of the well established names that permeate the global market?

1) China's emergence as a dominant player in the low - carbon market, 2) global oil majors» shift to renewable energy, 3) big corporate brands moving to 100 % renewable power, 4) the rise of electric vehicles and expiration dates for gas - fuelled cars, and 5) energy getting smarter through digitization.