It's based on my experience leading
global enterprise social business and digital marketing programs for IBM, where I led my amazing team in establishing the technology giant's social media strategy including employee advocacy, social media listening and monitoring, influencer and
brand engagement
guidelines, social media governance, policy and measurement standards to a
global workforce of over 400,000 employees.
Perhaps the most exciting news is that Leading Learning has been featured in the International Federation of Library Association's (IFLA)
brand new publication,
Global Action on School Library
Guidelines, edited by Barbara Schultz - Jones of the University of North Texas and our own Dianne Oberg.
The
brand guidelines for our signature shops found in every major
global market are extremely detailed — but, more importantly, the advisors inside them execute the same universally embraced core values of being competent, exclusive and passionate.