While Joanna focuses on sharing wisdom gained from her trip, she also briefly discusses the potential of
global ebook markets as technology moves forward in countries, for example, like India.
Not exact matches
Thematic chapters focus on critical policy debates and on key driving forces, notably
ebook bestsellers and pricing strategies across European
markets, self - publishing, regulation, piracy, and the expanding activities of the leading
global players such
as Amazon, Apple, Barnes & Noble, Google, and Kobo.
You will benefit from a
global approach, learning about the opportunities and obstacles US companies face
as they use
ebooks to expand internationally, how international
ebook markets are now growing robustly and how non-US publishers both learn from the US
market experience and expand their sales here (in their own languages and in English).
Despite all the attention given to Amazon and Barnes and Noble, even the «empire» and the «mainstay» don't have the
global reach that Kobo has, with a
market presence in nearly 200 countries,
as well
as an agreement with the American Booksellers Association to allow independent booksellers sell e-reader devices and
ebooks.
Wattpad will describe how some pioneering publishers are using the Wattpad platform
as a
marketing tool: building author - reader connections, publishing original short stories and prequels within existing series, and creating direct relationships with an increasingly
global audience that buys their
ebooks.
As ebook retailers expand their
global reach into untapped
markets, the potential for providing the solutions afforded by digital publishing seem obvious.
It suggests that the
ebook medium itself hasn't only arrived, but still has strong potential for growth, and that Amazon is likely to continue to be the
global leader, even
as it opens up new
markets.
«Right now putting an
ebook into Amazon and having them sell it on autopilot can get a lot more of the total
market than will be the case over time
as a more fully articulated and
global ebook infrastructure builds out.»
And
as a whole, the
global market will have to look at
ebooks differently.
But
as market fragmentation accelerates, and glocalizing stores like Google Play, now 44
ebook stores worldwide, and — to a lesser extent — Kobo, compete with the other international players like «txtr (18 international
ebook stores, plus partner stores) and Sony (seven
global stores) and the many hundreds of new White Label stores that WILL materialize worldwide through 2014, it's essential indies are in distribution networks that will get you everywhere.
«Our
global customers expect to get the best digital book reading experience and we're concentrated on delivering that by investing in Sony's award - winning design and original digital reading enhancements, such
as eBook library borrowing and the only full touch - screen on the
market.»
Whatever your personal feelings about
ebooks, you are not your
market and your book could be selling to a
global audience if you make it available
as an
ebook and start selling it now.