«The Apprentice» made Trump a national pop - culture figure way beyond New York tabloids and
glossy magazines, but more importantly, it promoted a different view of Trump: a confident but measured businessman who knew how to spot a good
deal and foster success, and when to cut someone loose with a simple, «You're fired.»
It isn't lubricated by beer and bike parades and no one wants to read about it in
glossy magazines, but converting a Fortune 500 company, dozens of smaller companies and several cities into bicycle commuting powerhouses is a big
deal.