Loot boxes, microtransactions, season passes, DLC bundles, subscriptions and «games are a service» are all ways in which publishers can further guard
against a flop which, when used in a successful game can feel predatory but can rescue a studio in times of
adversity; a good example of this is Rainbow Six: Siege which has
gone on to be very successful thanks to continued support through DLC, despite a sluggish start.