But
going creative is just one of few possible directions to follow.
GOING CREATIVE IS OUR NATIVE STATE Orna Ross & Tom Evans The Zone Show Author, poet and creativist, Orna Ross, explains why
going creative is our native state.
Not exact matches
The same way a
creative advertisement or guerrilla marketing campaign (which should
be part of the entrepreneurial arsenal, even though the lion's share of budget should
go toward direct response advertising that has trackable results)
is meant to get your attention, so too
is the initial schmooze with a prospect supposed to
be worthy of the attention they have given you — exciting them at the possibilities you have shown them, and delivered in an educational and entertaining way that leaves them fascinated and wanting more.
«I
'm most productive and
creative in the morning through early afternoon,» Smith explains, «so I've gotten rid of lunch meetings to keep my productive time
going.»
«General Mills» decision to draw attention to the issue of declining bee populations marks the continuation of its commitment to purpose - based marketing, which means brands will
go beyond traditional statements such as product benefit in order to align with what
's really important to consumers,» Cossette chief
creative officer Peter Ignazi told AdWeek.
It
's a proven fact that if you want to
be creative, stop trying to think up good ideas and
go do something else.
«We loved that David and Goliath story, where Craig
was taking on these major incumbents and
was going to disrupt them,» says Peter Falt, director of
creative consulting at DesignWorks.
There remains a lot of market cap located in the middle of the country, and those corporations that
are going to survive the next couple of decades
are those that
are proactive and
creative in embracing technology to disrupt themselves.
«We really do believe that decentralization
is going to have a dramatic and powerful impact on the human experience,» said CryptoKitties» chief
creative officer, also known as «Fat Cat» Mack Flavelle.
Fortunately, there
are creative exercise options for business travelers that
go beyond the traditional hotel gym workout.
Advertising agency Marketforce
is going through a clean sweep of its leadership, with Paul Coghlan recruited to replace senior
creatives Pat Lennox and Ben Green, who
are leaving in June to start their own consultancy.
It simply tells you what the future
is going to look like in 10 years and reminds you that we
are actually in the most
creative decade of world history.
Yet Kim Kardashian: Hollywood
is still
going strong, thanks in large part to the celebrity's own
creative direction: She approves every visual, character, and storyline on the app, and even alerts Glu Mobile to «new additions to the family,» i.e., the birth of her daughter, Saint West, last December.
Some tasks
are just pure drudgery, and no amount of
creative reframing
is going to make them more interesting.
For example, one of my mentors who
's a
creative leader likes to
go on a morning jog with her key adminstrative leader and just start talking.
This fear of exposing yourself and your work holds many of us back from
being our most
creative selves — and that
goes for hugely successful artists as well as you and me.
In fact, you know it so well that you
're willing to
go beyond a simple $ 5 or $ 20 bet and get
creative.
There
was a time when the festival
was cringingly self - congratulatory, a bacchanalia where overfed
creative boffins
went to collect trophies and escalate salaries.
«It
was all
creative energy of the founders and just a bunch of people hanging around that, trying to keep things
going.»
To this scale, there has not
been a significant M&A maneuver led from the
creative agency side into the media side and I wasn't
going to wait around for somebody else to do it first.
It
's also an example of the
creative lengths to which blockchain companies
are going in order to stay in - bounds of a threatened crackdown by the U.S. Securities or Exchange Commission on initial coin offerings, or ICOs.
It
is arguably the
go - to event for digital
creatives and innovators from all over the world to meet and share their ideas.
Joanne Scara, founder of Batavia, Ill. - based Trailblazer Marketing &
Creative Outsource, says traditional
is the way to
go to become a household name fast.
«I think we
're going to look for something that
's very different and very
creative, so try to come up with the most
creative way to show a celebratory face,» he says.
«There
are people who
are not
going to survive because they
're not «hunters» or they
're not
creative about finding new business.
Eventually your
creative juices
are going to run dry, and you
're going to
be stuck when it comes to thinking up new ideas.
For businesses, this
is the Holy Grail and the highest stamp of approval: a word - of - mouth recommendation on Facebook, a
creative meme that
goes viral on Twitter, a thumbs up from a trusted Influencer.
Says Chester Elton, co-founder of The Culture Works, a global training company, «Unless you can celebrate failure you
are not
going to get
creative people.»
In that manner, I
'm fond of Inkod, which
goes by the philosophy that
creative and original UX approaches
are what make innovative technologies stand out.
By sharing the stages she
goes through — and which she feels
are a pretty universal to
creative projects — she hopes to inspire others to stick with their own
creative endeavors through all the inevitable rough patches.
After dining in the restaurant and sampling
creative takes on Swedish cuisine, these patently American on - the -
go meals
are disappointing.
And
being able to
go around the country and see the impact that my company and my work has done — teenage girls saying they love to play games because of me, and families saying, «we picked up a tabletop game because of [Geek & Sundry show] Tabletop,» and college kids who come up and say, «Hey, I
'm really glad you made The Guild because I never knew I could say that I
was a gamer until you made that» — that
's why you need to
be creative, whether it
's on a large or small scale.
Inventors Bryan Carpenter and Bland Hoke
were inspired by their passion for the outdoors, and decided to come up with a
creative way to bring their hammocks everywhere they
go.
Now, 10 years later, I
'm the
creative director for a company that
is going to provide a solution to that problem.
He recognizes that «effective, innovative thinkers
are going to make mistakes,» and believes they
are part of the
creative process.
Despite the growing exhaustion with the buzz word, there
are still
creative, entertaining, and ultimately profitable ways to
go about using content for the sake of advertising or marketing.
«When you travel alone, you force yourself into a survival mode where you have to do things and you have to meet people and you have to push yourself to figure out what
's going on unless you want to
be in your room all day,» he says «It
's the most exhilarating, inspiring,
creative thing that there
is.»
There
are certain
creative jobs where you know you
are the person on the line, and there
are few guarantees that you
're going to
be able to crank out hits every year.
And it
's going to make it more and more important to include risk - taking and
creative public relations and marketing people in your sales plans.
Even if the FDA puts its foot down, «companies
are always
going to
be able to find a new synonym or
creative marketing term» that doesn't run afoul of regulations, says Margaret Pollan, an assistant professor of environmental food law at Pace Law School.
Yes, there
are apps that can upload physical notes already, but this makes it easy for
creatives to bypass the awkwardness of a stylus without
going too Luddite.
I have
gone deep with the owners of some of the coolest and most interesting business concepts around — the type of entrepreneurs who
are doing phenomenal,
creative, impactful things with their businesses.
«We
're going to keep pushing the boundaries,» CEO Tim Cook said in a statement, «of what
is possible with the materials in our products, the way we recycle them, our facilities and our work with suppliers to establish new
creative and forward - looking sources of renewable energy because we know the future depends on it.»
And if you
're always there for them by
being flexible, adaptive, and
creative — by having a «sure, no problem» attitude even when you have no idea how you
're going to do something — they'll reciprocate and cut you some slack when you need it.
For entrepreneurs writing business blogs or articles, he says, «What
's important
is that you pick an aspect that you know people
are going to
be enticed to read, and you do the research necessary and put your own
creative spin on it.»
They have an e-book you can download too that actually has business names that you can either use, (in which case make sure it
's available in your state and not trademarked like «Sew Special» might
be) or at least have a bunch of names that can help your
creative juices get
going.
They
're going to have to get
creative.»
Creative people do go to work in startup companies more often, but not because they are c
Creative people do
go to work in startup companies more often, but not because they
are creativecreative.
The
creative process relies on letting
go of the preconceived notions that we may have towards how a product or process
is done.
Combining with Disney
are 21st Century Fox's critically acclaimed film production businesses, including Twentieth Century Fox, Fox Searchlight Pictures and Fox 2000, which together offer diverse and compelling storytelling businesses and
are the homes of Avatar, X-Men, Fantastic Four and Deadpool, as well as The Grand Budapest Hotel, Hidden Figures,
Gone Girl, The Shape of Water and The Martian — and its storied television
creative units, Twentieth Century Fox Television, FX Productions and Fox21, which have brought The Americans, This
Is Us, Modern Family, The Simpsons and so many more hit TV series to viewers across the globe.