I suspect that you'll do better with (and be more comfortable with) conversations and discussions than with tweets and status updates, so look into Facebook and other online groups where your audience hangs out, doing radio and other media interviews, and
going on a virtual book tour (http://buildbookbuzz.com/virtual-book-tour-basics/) that allows you to get some conversation going.
If you want to
go on a virtual book tour as soon as your book launches, then you should definitely start contacting reviewers to gauge their potential interest while your book is still being edited — don't wait until it is completely finished and ready to be released.
Not exact matches
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go for a
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