Those returns were incredibly volatile — a stock might be down 30 % one year and up 50 % the next — but the power of owning a well - diversified portfolio of incredible businesses that churn out real profit, firms such as Coca - Cola, Walt Disney, Procter & Gamble, and Johnson & Johnson, has rewarded
owners far more lucratively than bonds, real estate, cash equivalents, certificates of deposit and money markets,
gold and
gold coins,
silver, art,
or most other asset classes.