Not exact matches
A
well designed
cover draws the reader in and the blurb (ebook) and
back cover copy (print) is what sells it.
Upside # 3: If you are
good at blurbs and
back cover copy, the editor will see it on your book and be able to use what you have written, which will save them time in writing them (Yes, editors write blurbs and
back cover copy).
If you're put off by the
back cover copy (which basically says, this book is so
good we can't tell you anything about it), read a few pages and see if you're not captivated by the voice of Little Bee, a 16 - year - old Nigerian refugee with a surprising connection to Kidman's
well - to - do character, Sarah, and her husband.
That means you'll want to include your book
cover,
back cover copy, links to where your book can be bought online, and possibly even excerpts, as
well as reviews of your book.
If you know members of your audience
well, then you know the problems they face; your
back cover copy should tell how your book addresses these problems head on and helps readers overcome a challenge or succeed.
The stakes are higher than before, which means you need to get really
good at writing
back cover copy.
A
good cover should draw readers in, egging them into reading the
back copy (which will lead to hopefully paging through the book, which will hopefully lead them to buy).
You could use the
back cover copy, but that's not actually the
best idea.
This isn't really a new idea — marketing experts have long been touting the importance of having a
good cover design, professional editing, and excellent
back copy — but it doesn't end there.
The
best way an author can exert creative control is by choosing a designer wisely and then offering as much supporting information as possible (for instance, similar book
covers they like in the genre, character descriptions and synopsis,
back cover copy, anticipated market, etc.) Finally, if a
cover designer is allowed to use their skill and imagination freely, and then the client gives clear direction on revisions, the end result is almost always something both the designer and the author can be proud of.
We will provide a thumbnail, digital
cover for upload to Amazon, etc., as
well as a version for your printed
copy complete with trim and
back cover details.
New and experienced authors can learn how to write market their books more effectively by writing
better query letters, book proposals, front and
back book
cover copy, and web marketing materials.
The
best marketing strategy by far is to write a
good book, get it professionally edited and proofed, make sure the
cover is professional and engaging and that the
back cover copy is enticing.
On top of acquiring impactful content and making sure each final manuscript is the
best version of itself, they're constantly advocating for their list when it comes to marketing, publicity,
cover design,
back cover copy, and sales placement.
You don't want to publish and then discover
copy - editing errors, realize you should have invested in a
better cover design, or wish you'd spent more time on marketing
copy, metadata, and
back of book information.
You can click on the images for a
better look, and to read the
back -
cover copy.
The
back cover copy made it sound like Gen was a shallow slut; couldn't the nerd do
better than that?
One of the
best marketing investments an author can make is to ensure that she has effective and professional
copy for her book's
back cover and Amazon page.
Book Description: Just like the Author Bio it is
good to have this in two versions, a longer one that can function as a press release of, say, 600 words, and a shorter one of 200 words that can be taken from your
back cover copy.
Oh
good, you blogged the
back cover copy formula!
One of the
best marketing investments an author can make is ensuring they have effective and professional
copy for their book's
back cover and Amazon page.
Now I'm not talking about the contents of the book itself, I'm talking about things like the
cover, book jacket, book size (both dimensions and page count), as
well as endorsements,
back cover copy, etc..
As
well as printing the book to an extremely high standard, it
covers two fantastic translators interpreting Keith's interviews between English and Japanese (and
back again), our photographer John Short creating the ultimate hardware product shots, our author / interviewer Keith Stuart's (award - winning) time and skills, indexing,
copy - editing, and of course our licensing agreement with SEGA.