If you're a parenting author, it makes a lot of sense to hire
a good book publicist who can leverage your credentials, shape your message, and generate widespread national recognition for you and your book.
I don't know of one
good book publicist who works on a royalty - share basis.
Not exact matches
I'm a former museum
publicist who could get museum exhibitions review in all the media in the Bay Area and many across the nation, as
well as p.r. for that museum's published
books — and a former journalist with
good press rapport — yet the
book is still blanked by the media.
But the
best advice this
book publicist could provide to most authors
who want to self publish their
books would be this: to maximize your chances of selling the greatest number of
books as a reward for your
book promotion efforts, work with LightningSource.
But because I'm such a stickler for giving you the
best value for your money, I spoke with others in the business, too — top
book publicists and industry insiders
who know what works and what doesn't — to make sure what I've got in this priceless workbook is as
good as it can be.
After all, while you would be starting from scratch, a
good publicist will already have a strong network of contacts and know
who's interested in which
books.
(And, by the way, try not to work with a
book publicist who thinks less communication is
better, and would even consider taking shortcuts during your
book promotion campaign.)
There are professional
publicists who are experts in
book marketing and publishing and they can be sought for advice with regard to the marketing campaign that suits your work
best.
As a nonfiction and historical fiction
publicist, Stephanie is a publishing specialist
who knows the
best ways to promote a
book and how to market a first historical novel.
Corinne Liccketto, Sales and Marketing Manager and
Book Publicist with Smith Publicity, spoke specifically about the need for self - published authors to establish for themselves a complete brand, as
well as establish their credibility in either a non-fiction platform or as a writer
who has believable expertise in that area.
The latter can be done — that's what
book publicists and social networking experts are for (and many
book publicists are quickly become social networking experts as
well — those
who are behind the curve will quickly have to catch up, or I'm not sure what they'll be doing to earn their keep in the months ahead).
Whenever possible, to help get attention for your
book, hire individual marketers,
publicists, or other business specialists — if budget permits —
who can help you identify your target readership and how to
best reach that readership.
An author
who thinks that a
book promotion campaign is a turnkey solution for selling
books would be
better off not hiring a
book publicist.
And there's certainly no
good news for
book publicists, or for authors or publishers
who are orchestrating
book promotion campaigns right now.
So this is one
book publicist who's in a very
good mood this morning, and I hope your day is starting out a
good as mine.
She is an award winning former
publicist who now teaches authors how to market their
books, and she does it quite
well.
That's been a huge boon for those of us
who are involved in
book promotion campaigns, because it's meant that any author, publisher, or
book publicist can generate
book publicity by flexing that power of the press and using it to do
good.
That's probably
good news for authors and publishers
who are currently contemplating
book promotion campaigns and for
book publicists.
We as readers are poorer a lot of writers
who suck at publicity, but are great story tellers, and publishing actually lose because their margins will be less (and readers as result, because the money goes to the 1:100 000, and there is none left for the
good books by lousy
publicists.)
A focused brand - building strategy, with the help of a
good book publicist, can turn a non-fiction author into a recognized thought leader,
who then becomes a sought - after speaker, media commentator, and professional consultant.
For
book publicists, there is no
better feeling than helping an author get their
book into the hands of a reader
who deeply connects with their story / ideas / characters / themes / etc..
Publishing veteran Debra Englander gives an overview of the self - publishing process, followed by a conversation with literary agent Ted Weinstein —
who represents Keith Devlin, NPR's Math Guy and author of numerous traditionally published books as well as the self - published title Leonardo and Steve: The Young Genius Who Beat Apple to Market by 800 Years — and publicist Amy Packard about the opportunities available to independent authors as well as the challenges they fa
who represents Keith Devlin, NPR's Math Guy and author of numerous traditionally published
books as
well as the self - published title Leonardo and Steve: The Young Genius
Who Beat Apple to Market by 800 Years — and publicist Amy Packard about the opportunities available to independent authors as well as the challenges they fa
Who Beat Apple to Market by 800 Years — and
publicist Amy Packard about the opportunities available to independent authors as
well as the challenges they face.
«We think
book bloggers are the absolute
best way to get your
book to exactly the right people
who are interested in your topic, whatever it is,» says Samantha Rubenstein, a
publicist at John Wiley & Sons.
Well, this
book publicist is pleased to see that some authors are trying some creative
book promotion strategies... and, frankly, is even more pleased to see that the success of
book publicity gimmicks usually will be eclipsed by the efforts of audacious
book promoters
who get in front of the media (or work their social networks) to disseminate their messages and share their viewpoints and expertise.
Authors
who let radio show producers and radio show hosts know that they'd be available for media interviews on short notice — either through their
book publicists» outreach or via their own followup thank - you emails (after interviews)-- are
well - positioned to receive radio show invitations when another guest has cancelled or, for one reason or another, air time has opened up and needs to be filled.
When I read a
book from a traditional publisher, I know up front a long of things about the
book: 1) a team of editors decided something about the
book is
good, 2) the
book has an editor
who worked with the author on content, 3) it has a copy editor
who worked on grammar and consistency and 4) it has marketers and
publicists who, yes, will probably convince the author not to send a blogger
who gives them a negative review hate mail.