It may come to you as a surprise but popularity is not all that makes
a good keyphrase.
A good keyphrase targets your region and your practice area in a format that proves to be the most popular and relevant.
Not exact matches
It takes ongoing content marketing and other SEO strategies for your website to rank
well or at the top on google for competitive
keyphrases.
The following are a list of 5 reports that can be used to track the success of a link building campaign, it gives a
better overview of performance, rather than focusing on just
keyphrase rank.
For example if you are building links for «red widgets» — you may begin to rank for «red widgets the
best advice», «an explanation of red widgets» — if you have relevant content for those
keyphrases on your site.