It's a niche market; bags of money and time can be wasted if your marketing agency is more familiar with packaged
goods than lawyers.
Not exact matches
Most
lawyers and other professionals I know like to think ourselves largely above the shallow allure of «branding»; smart enough to ignore the huckster - ish entreaties of marketers, and to make decisions about what
goods and services to purchase, use, and invest in based on purely objective factors such as quality, product design, and value rather
than illusory distinctions like brand names.
Many (probably most) trade mark
lawyers think that ought to be the rule... So the public would be surprised to know (and perhaps somewhat resentful of the fact) that the law of the EEA is such that if genuine
goods are available outside Europe, much cheaper
than they are here, traders can not buy them and import them for sale here, unless the trade mark owner has consented.
Other
than when hiring
lawyers, what other
goods or services do people buy without knowing the price?