When times are slow, we find ourselves doing the dirty work: extra floor time, double open houses, mailers, or overspend on internet leads,
google ad words, Real Estate sites that barely feature you... We are trying to get back to the peak and in doing so, unconsciously spending an absorbent amount of time focusing on building new business through cold marketing and forgetting about where most of our business actually comes in through — our past clients.
In other
words, if you thought having the shoes you abandoned in a retailer's shopping cart following you around the web was weird, wait until YouTube starts showing you
ads for local businesses that match up with what you've just been
googling.