Darin Kingston of d.light, whose profitable solar - powered LED lanterns simultaneously address poverty, education, air pollution / toxic fumes / health risks, energy savings, carbon footprint, and more Janine Benyus, biomimicry pioneer who finds
models in the natural world for everything from extracting water from fog (as a desert beetle does) to construction materials (spider silk) to designing flood - resistant buildings by studying anthills in India's monsoon climate, and shows what's possible when you invite the planet to join your design thinking team Dean Cycon, whose coffee company has not only exclusively sold organic fairly traded gourmet coffee and cocoa beans since its founding in 1993, but has funded dozens of village - led community development projects in the lands where he sources his beans John Kremer, whose concept of exponential growth through «biological marketing,» just as a single kernel of corn grows into a plant bearing thousands of new kernels, could completely change your
business strategy Amory Lovins of the Rocky Mountain Institute, who built a near - net - zero - energy luxury home back in 1983, and has developed a scientific, economically
viable plan to
get the entire economy off oil, coal, and nuclear and onto renewables — while keeping and even improving our high standard of living
I don't want to say it's not about the money, because part of the goal is prove to younger creators that this is a
viable business model: You may not
get rich, but you will
get paid, and you won't have to live on ramen noodles or the rest of your life.
Obviously, the apocalypse can happen and everything can crash upon itself, but I do have the fortune of partnering with the attorney that's been doing this for 25 + years, so we've
got the experience to call upon that says that this is not a big concern and that it's a
viable business model.