By creating a single page on your real estate website called something like «Home Buyer
Resources,» you can include snippets
of and links to all
of this collateral and promote the page via email and social media, referring to it as something
grand and encyclopedic like «The Ultimate
List of [Your Market Name Here] Home Buyer
Resources» or «The All - in - One Toolkit for Home Buyers in [Your Market Name Here]» — something that evokes just how much buyers can educate themselves about the entire purchase process... and how much you can help them as well.