Sentences with phrase «granular audience data»
Analytics - focused companies such as Umbel and comScore provide granular audience data that brands can segment and slice to generate highly targeted ads, down to the zip code and persona level.
https://www.entrepreneur.com/ Not exact matches
With the general lack of precise, granular audience measurement data, media buying brands, agencies, and media outlets hedge their bets when it comes to advertising spend.
Fithian notes there are a few companies that are starting to collect granular data on movie audiences.
In addition to their DMP, Lotame operates a global data network providing access to highly granular audience segments.