With the first close of the $ 30 - million goal already secured solely from private investors, the Fund is pleased to announce its first two investments: GreenMantra, which has developed a proprietary technology platform to convert plastics into chemicals and other fuels; and Smart Energy Instruments (SEI), which is on track to create low - cost energy sensors that form the backbone of a smarter grid by providing real - time, highly
granular data measurements.
With the general lack of precise,
granular audience
measurement data, media buying brands, agencies, and media outlets hedge their bets when it comes to advertising spend.