The more
granularity you add to a plan, the better people can execute it: a Business Requirement document (BRD)
leads to a Market Requirements Document (MRD) and then gets handed off to engineering as a Functional Specifications Document (FSD) implemented via Agile or Waterfall development.
[ii] It
leads to program descriptions and mission statements that are all over the waterfront, and to efforts at implementation that lack
granularity and pose severe challenges in aligning goals, program content, desired outcomes, and measurement.