Geoffrey began his career as a teacher in Paterson New Jersey, and after working in education, transitioned into developing
grassroots voter contact strategies for progressive campaigns.
An integrated campaign will use each for the right purposes: social media for outreach and day - to - day supporter engagement, online advertising for recruiting and turnout, email for fundraising and activation, analytics to guide the campaign outreach,
grassroots canvassing to
contact voters one to one, the candidate's kids / pets to humanize him or her, etc etc ad nauseum.