All the nonsensical corporatespeak,
the gratuitous ultraviolence, the press «audience» indistinguishable from a loyal fanbase, the reducto ad absurdum sketches on prioritizing the customer as the one true authority on what a game can and should be — it's not only a parody of the E3 marketing circuit, it's a challenge to why any of us are even here (all 68,000 of us, by ESA's own official estimates).