Stories matter... and the one that matters most in your own
great author marketing campaign is the story of YOU!
Because as we all know,
a great author marketing strategy, like a good chess game, requires first learning how the pieces move, then how they interact with each other, and finally how to best move each piece on the board to achieve your end game, the win.
This is the first of a three part series from author Steve Bareham, all three parts are worth reading, with
some great author marketing... [Read more...]
Not exact matches
Penguin has a
marketing team, headed by Louise Braverman who has done a
great job, but in the end, the
author has to take the lead.
She the
author of the book «
Market Magic: Riding the
Great Bull
Market of the Century.»
Author of a Wall Street Journal bestseller, Everybody Writes: Your Go - to Guide to Creating Ridiculously Good Content, and a popular keynote speaker, Handley consistently churns out thought leadership content for one of
marketing's
greatest training and education sites.
Says John Allison, president and CEO of the Cato Institute, and
author of the book The Leadership Crisis and the Free
Market Cure, when you become a
great leader, not only will you be stronger and more effective, but you will be happier.
Ask Scott D. Anthony,
author of The First Mile: A Launch Manual for Getting
Great Ideas Into the
Market, and he'll tell you that the heady early days — when an innovation moves from idea to market — are the toughest time for any st
Market, and he'll tell you that the heady early days — when an innovation moves from idea to
market — are the toughest time for any st
market — are the toughest time for any startup.
He recently
authored The
Great Reflation: How Investors Can Profit from the New World of Money published by John Wiley & Sons in 2010 and co-
authored The Stock
Market and Inflation, published by Dow Jones - Irwin in 1982.
In his new book X: The Experience When Business Meets Design bestselling
author Brian Solis shares why
great products are no longer good enough to win with customers and why creative
marketing and delightful customer service too are not enough to succeed.
He is the
author of The Triumph of Politics: Why Reagan's Revolution Failed and the soon - to - be released The
Great Deformation: How Crony Capitalism Corrupts Free
Markets and Democracy.
As founder and CEO of Arment Dietrich,
author of the PR and
marketing blog, Spin Sucks, co-author of Marketing In the Round, and co-host of the podcast Inside PR, Gini has a lot of great insights
marketing blog, Spin Sucks, co-
author of
Marketing In the Round, and co-host of the podcast Inside PR, Gini has a lot of great insights
Marketing In the Round, and co-host of the podcast Inside PR, Gini has a lot of
great insights to share.
He is Joel Greenblatt, a
great value investor, financial thought leader and
author of several bestselling books including The Little Book That Still Beats the
Market, which is considered an investment classic.
Stockman, the
author of «The
Great Deformation: The Corruption of Capitalism in America,» says the
market will suffer a major downturn when the Fed, which is buying $ 85 billion worth of securities a month as part of quantitative easing, indicates it will stop printing money.
Other determinants, including local labor
market conditions, parental education and family structure appear to have a
greater impact on child poverty levels, according to Myungkook Joo, assistant professor in Rutgers School of Social Work, who
authored the study.
Our results conclude that heirloom dry beans offer small - scale organic producers economic incentives and a niche in direct - to - consumer
markets within the Twin Cities and
Greater Minnesota regions,» the
authors said.
Other than one brief moment of co-star Michael Keaton in all his crazed, lunatic, wide - eyes glory, American Assassin turns out to be as unrelentingly second - rate a spy - versus - spy espionage thriller as any this side of the direct - to - DVD
market, wasting
great source material from
author Vince Flynn in the process.
According to Kiernan Mathews, the director of the COACHE initiative and the
author of the white paper, the joy and relief of tenure can fade quickly in the face of increased teaching loads,
greater expectations for service and advising, a more competitive
market for grants, and the disappearance of mentoring programs that supported them as early - career faculty.
The
author points out that as schools award contracts to computer vendors such as Apple, Dell, and HP,
market interests influence the body of research on 1:1 laptop programs, and despite a
great deal of research over the five years studied, there remains a lack of understanding of the value added by the 1:1 programs for students» knowledge formation and the teaching practices that support such knowledge formation.
The
authors posit that student choice in an open
market translates into
greater equity in the system.
And while Articulate tools are
great, there are other tools in the
market that you should consider before investing in an
authoring tool.
Topping said he wished
authors with a hold over the children's book
market would produce stories «of
greater comprehension difficulty» to ensure pupils improved while reading.
«Working closely with the school districts that participated in the National Summer Learning Project, we learned a
great deal about what works and what doesn't when it comes to engaging with parents and students around summer learning,» said Jeff Rosenberg of Crosby
Marketing and
author of the guide.
If you reshare a Tweet, they'll know it, too and it opens the door to a
great connection for
author promotion and book
marketing.
Technology can often play a big role in this process and it's
great to see that more
authors of all levels are really starting to embrace advances throughout the learning, creative,
marketing, licensing and distribution process.
He shares some
great tips about writing and
marketing nonfiction books, Facebook
marketing for fiction and nonfiction
authors, and other
great marketing tips and advice.
After starting his own agency, he has focused on helping bring
great fiction to
market, representing
authors such as Leslie Gould, Les Edgerton, Ann Tatlock, Jim Kraus, and Janice Thompson.
After all, self - publishing also requires self - managing, self -
marketing, self - organising and
greater self - confidence than many
authors possess.
As an
author, getting featured by your alma mater can be a
great marketing boost for your books and your
author career.
In this guest post,
author and book marketer Sarah Bolme shares a
great tip on a passive
marketing step you can take to really boost your book's image.
Often,
authors are
great at writing in their genre, but they don't know the first thing about writing the
marketing copy that will sell their book to readers.
Author Marketing Live was a
great event and so glad I was able to present on getting fans and readers using social media.
While we
authors are responsible for building our own brands, we receive a
great deal of support and advice from HI on promo, and have a forum in which we can ask questions and get direct answers from the editors,
marketing people etc which is available to everyone.
Having worked with traditional publishers and self - published several of her books, Massey has
great advice for indie
authors on independent publishing, book
marketing and strategies for getting a book into bookstores, libraries and reviews.
In this episode, we interviewed bestselling
author Nick Cole, who shared some awesome steps about his journey to becoming a bestseller, the
marketing tips he is using in his business right now, and other
great inspiration for
authors like you.
«FSB is a
great resource for
authors and publishers who want to conduct an online
marketing campaign.
Starting your own blog and working to make it popular can be a
great way to ultimately
market your book and grow your
author clips, but you can also try pitching a fellow blogger's site to write guest posts in order to test the waters before diving all the way in.
Adjusting a book price is often the last thing an
author thinks of, but it's a
great tool to keep in your book
marketing tool box if your book sales seem to be lagging.
And yet whether by algorithms, their focus on a particular niche
market, or the saturation of the
market, there are a lot of
AUTHORS out there who have written truly
GREAT books which go unnoticed every day.
«We felt that there are a lot of
authors with really
great book ideas that deserve a
market that just are not getting picked up by traditional publishers.»
The UK has long experienced a
greater level of transparency in terms of actual sales figures than the US
market, and several
authors have come forward to outline exactly what they've earned from the sales of their books.
Amazon is a
great place to sell books, but most
authors don't realize that Amazon has an internal sales machine that will actually help you
market your book, for free, if you trigger it?
«
Author Marketing Club is a
great investment; the multi-site submission tool alone is worth the price of the membership.
Either is completely legitimate, and yes, some indie
authors hit upon the right combination of fabulous writing,
great design and savvy book
marketing and make it to the big leagues.
«As a new
author, and someone new to the whole business of book
marketing and promotion, I have found AMC Premium membership to be a
great help in navigating my way through this strange new world.
Smashwords also has some perks that make me wish the outfit had made more inroads into the ebook
market on its own merits (as a seller and not just a distributor), such as the ability to issue coupons, to offer affiliates a
greater percentage of the sales price, and the fact that
authors receive a higher royalty rate there than at any of the other stores.
«I'm so grateful to the
Author Marketing Club because they helped me connect with other
authors and gave me
great advice on how to self publish my ebook.»
My favorite publishing resources for
authors include books and articles on querying agents, submitting to publishers, finding a
great cover artist, self - publishing tasks and schedules,
marketing and promoting your commercially published or self - published book, and more.
«The
Author Marketing Club resources are
great, but I especially appreciate having quick access to twenty - four sites where you can post your free e-book promotions.
«Joining
Author Marketing Club has been a
great decision.